The Lozada GEN
Meet Jessica Lozada.
Founder & CEO of The Lozada GEN — and creator of the LEAK™ Framework. I help CEOs find where workforce instability is leaking profit, and recover the EBITDA it’s costing them.
I’ve spent 20+ years inside the problem.
Across the U.S., Puerto Rico, and Latin America, I’ve led HR inside operations-heavy companies — the kind where the workforce is the business. Construction crews. Skilled trades. Multi-site operations.
I’ve seen what CEOs see: turnover that won’t quit, managers drowning, culture slipping as the company grows. And I’ve seen what most companies do about it — hire faster. It doesn’t work. Replacing people fills the seat. It doesn’t fix the leak.
The result I point to
In one company, turnover was running at 239%. Over six quarters, we brought it to 120% — with $1.2M in annualized impact.
How: we started with a turnover analysis to find exactly where people were leaving. Then we put in a career path program, supervisor training, a buddy program pairing new hires with experienced employees for their first 30 days, and a revamped new hire orientation.
What I believe
Talent doesn’t leave companies. It leaves instability — misalignment, poor leadership, systems that make the job harder than it should be.
Fix the structure, and everything changes: retention improves, managers become actual leaders, profit stabilizes. I don’t sell HR programs. I find where profit is leaking — and recover it.
A few facts
→ Creator of the LEAK™ Framework: Locate the Leak, Evaluate the Root Cause, Align Leaders & Systems, Keep the Gains.
→ Author of Invisible Connections.
→ Bilingual — I work in English and Spanish.
→ I work with CEOs and owners of private equity-backed and operations-heavy companies.
Let’s find your leak.
A 30-minute diagnostic call. You’ll leave knowing where your profit is going.
Book a Diagnostic Call →